Executive Team

Andrew Potter, Chief Executive

Responsible for:

  • Overall leadership of the Hastoe Group, governance and strategy
  • Leading the Executive Team
  • Communications and external affairs

Andrew joined Hastoe in May 2018. He has worked in social housing for 30 years with his career starting as a housing trainee at Waveney District Council. After spending his early years working in Suffolk, Hampshire and Dorset, he moved to London where he worked for local authorities, Tenant Management Organisations, Arms Length Management Organisations and housing associations. Andrew has held a number of non-executive roles and was chair of a small housing association. Prior to joining Hastoe, Andrew was the Chief Executive of Lewisham Homes for 11 years.

 Andrew Potter CEO

Ulrike Maccariello, Director of Development

Responsible for:

  • New housing developments
  • Sales and marketing

Ulrike joined Hastoe as Development Manager in 2006 and became Head of Development in January 2018. She has been the Director of Development since June 2019. Ulrike has a wealth of experience in rural housing and working with rural communities to develop new affordable homes. Prior to working for Hastoe, she worked for a private developer in North London supporting the affordable housing department. Ulrike has a Diploma in Surveying Practice from The College of Estate Management and is a specialist in developing homes to very high energy-efficiency standards, including Passivhaus.

 Ulrike Maccariello

Will Roberts BSc ACA, Finance Director and Legal Company Secretary

Responsbile for:

  • Finance
  • IT and systems management
  • Human resources
  • Governance and compliance

Will joined Hastoe in 2007 and was Head of Finance for 3 years before taking the position of Finance Director in 2010. He has extensive experience in the housing and private sectors. He has held senior management positions at First Wessex Housing Group and Moat Housing Group. Prior to that he worked for a private property investment company based in London for 5 years. He has a degree in mathematics and economics from the University of London and qualified as a chartered accountant with the accountancy firm Deloitte.

 Will Roberts

George Parkinson, Director of Operations

Responsible for:

  • Housing management
  • Asset management
  • Customer contact centre
  • Health and safety

George joined Hastoe in June 2019. She has worked in social housing since 1999 for a number of local authorities and housing associations. She started her career as a Housing Assistant for Newcastle-upon-Tyne City Council and in more recent years has held senior positions at Aldwyck Housing Group and bpha.

               George Parkinson

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