Our Executive Team is comprised of 4 members responsible for Hastoe’s day-to-day management.
Andrew Potter, Chief Executive
Overall leadership of the Hastoe Group, governance and strategy
Leading the Executive Team
Communications and external affairs
Andrew joined Hastoe in May 2018. He has worked in social housing for 30 years with his career starting as a housing trainee at Waveney District Council. After spending his early years working in Suffolk, Hampshire and Dorset, he moved to London where he worked for local authorities, tenant management organisations, arms’ length management organisations and housing associations. Andrew has held a number of non-executive roles and was chair of a small housing association. Prior to joining Hastoe, Andrew was the Chief Executive of Lewisham Homes for 11 years.
Ulrike Maccariello, Development Director
New housing developments
Sales and marketing
Ulrike joined Hastoe as Development Manager in 2006 and became Head of Development in January 2018. She has been Development Director since June 2019. Ulrike has a wealth of experience in rural housing and working with rural communities to develop new affordable homes. Prior to working for Hastoe, she worked for a private developer in North London supporting the affordable housing department. Ulrike has a Diploma in Surveying Practice from The College of Estate Management and is a specialist in developing homes to very high energy-efficiency standards, including Passivhaus.
George Parkinson, Operations Director
Customer contact centre
Health and safety
George joined Hastoe in June 2019. She has worked in social housing since 1999 for a number of local authorities and housing associations. She started her career as a housing assistant for Newcastle-upon-Tyne City Council and in more recent years has held senior positions at Aldwyck Housing Group and bpha.
Will Roberts BSc ACA, Finance Director and Legal Company Secretary
IT and systems management
Governance and compliance
Will joined Hastoe in 2007 and was Head of Finance for 3 years before taking the position of Finance Director in 2010. He has extensive experience in the housing and private sectors. He has held senior management positions at First Wessex Housing Group and Moat Housing Group. Prior to that he worked for a private property investment company based in London for 5 years. He has a degree in mathematics and economics from the University of London and qualified as a chartered accountant with the accountancy firm Deloitte.